Business
If you liked this interview, please go to iTunes and subscribe. Have you had trouble transitioning your sales process from an offline process to the online world? Are you frustrated with the lack of sales you make through email? Are you confused on how often to email your list to be effective? If that sounds like you in any way...you are at the right place. In this episode of the Sell More podcast, we have the boss of bosses! Heather Ann Havenwood, the Chief Sexy Boss is our guest. Heather shares incredible strategies and tactics in how to convert your sales process from one that works offline to one that works online. Saving you tons of time and helping you serve a lot more people. Introducing Heather Ann Havenwood Heather Ann Havenwood, CEO of Havenwood Worldwide, LLC and Chief Sexy Boss, is a serial entrepreneur and is regarded as a top authority on internet marketing, business strategies and  marketing. True story. Since marketing her first online business in 1999, bringing together clients and personal coaches, she has played an active role in the online marketing world since before most even had a home computer. In 2006 she started, developed and grew an online information marketing publishing company from ground zero to over $1 million in sales in less than 12 months. Boss status. Starting without a list, a product, a name or an offer, Heather Ann molded her client into a successful guru now known as an expert in his field. Heather Ann has been named to a number of lists, she is a best selling author, a life changing coach, and an overall amazing human being. You are going to love her! Heart of the Interview Selling online is not as hard as some of us make it out to be. It’s like anything else, you need a process and the right tools. Heather share with us: How to go from offline selling to online Her strategy in sending emails An online strategy for a new product or service Key Takeaways Key to copy is giving people what they want at the time How and why people buy doesn’t change Techniques have not changed with email marketing over the last 12 years Selling online is going from stranger to go my site sales page and buy my stuff. That can be done in sometimes 30 minutes or 45 minutes in people making that buying decision. It’s the same strategy and copy from offline to online selling, but a different medium Think about it like that and it’s not as overwhelming It’s easier to sell with email It’s just more challenging with the distraction, you just need to cut through that Wording is very important, the candice, when you say it and how you say it Send emails like you are the local news station What You Can Do To Sell More As the Chief Sexy Boss explains, you need to create a process that will translate offline tactics like seminars, in person meetings and such, to online strategies, like using email. It’s the same thing, just a different medium. The most difficult part of using emails to sell to people is the right mixture between bringing value and asking for the sale. So many people do one of two extremes. They either provide all value, but never sell anything. Or they sell too much and never bring value. If you are one of the people who fall in the category of the former, the best place to start is to ask for the sale. Make an offer and ask for the sale. The key is to understand there are different personas of buyers. People who are early adopters. People who eventually buy. There are skeptics who wait till the end or never buy. Last, there are people who never buy, which is good because they make a decision. A big contributor to success with your potential customers is your wording.