Business
This week on What Keeps You Up At Night, host Brendan Major is joined by Nancy Fox, founder and president of The Business Fox. Nancy and Brendan will be discussing the world of advertising, specifically focusing on targeted advertising and its benefits for reeling in bigger and better prospects and clients. Nancy will dive into the differences between general business networking, and the targeted approach. She'll also share some tips for turning networking into results, and the importance of online networking in today's digital world.About Our GuestNancy Fox, founder and President of The Business Fox, a business advisory firm, has consulted to and coached hundreds of professionals and firms on business development, online and offline marketing, niche marketing, and networking, guiding them to breakthrough levels of success.She’s been featured and quoted in Business Week, The New York Times, The Daily News, CBS Money Watch, and is a recognized national speaker at professional conferences. In 2009, she co-founded the highly successful networking event, Metro Roundtable, bringing top tier accountants, lawyers, and trusted advisors together to meet, mingle, and refer business.Nancy is the author of 3 books: The Sixty-Second Coach, Make Rain Without The Pain, and this year, she released her acclaimed book, recommended by top real estate mogul, Barbara Corcoran, Network Like A Fox™: A Targeted Approach To Building Successful Business Relationships In Person and Online.