Business
[1:15] Emily's transition from an interest to a career in social media[2:45] Figuring out how to share an authentic voice[4:15] Showing different sides of yourself on different platforms[5:30] From freelancing side gigs to a full time job[7:00] Social media strategy, social media management and content writing to help brands tell an authentic and consistent story and create a sense of community[11:50] Emerging trends in social media platforms[13:20] Working with social media "influencers" in an authentic way[15:00] Check out I Heart ROC's weekly interviews with local Rochesterians on instagram at @i.heart.roc and at http://www.iheartroc.com/[18:30] Taking a stand without "green-washing" or "purpose-washing"[24:00] Creating a consistent message inside your companyLearn more about platform cooperatives at https://platform.coop/[29:30] Engaging with your community and prioritizing your efforts[31:50] More than just followers...measuring engagement in a meaningful way[33:30] Joining the board at Cameron Community MinistriesLearn more at https://www.cameronministries.org/[40:00] Shifting the narrative to tell a more positive story of Rochester[41:30] Looking to the future for Serve Me The Sky[42:30] Balancing purpose and profit, making time for self care as an entrepreneurFind Emily on Twitter @servemethesky, Instagram @servemethesky or at https://www.servemethesky.com/