Business
The start of a new year is a great time to make sure you know where you’re aiming your business and to check your SEO and digital marketing is in order. Have your priorities changed? Have your competitor’s priorities changed? Here’s a list of 10 simple things that you can do right now (it doesn’t have to be at the beginning of any year) to ensure that you are getting the most from your web presence. 1. Sign up for Google Alerts 2. Check your goals 3. Take a fresh look at Google Analytics 4. Have a play with SEMrush 5. Ask your mum to read the content on your site 6. Check your brand is consistent across social media 7. Check Google Search Console for errors, if you've not set up Google Search Console then set it up! 8. Improve your internal linking 9. Check / optimise / set up Google My Business 10. Look at your competitors' sites, have they changed? NOTE - You can trial SEMrush at https://www.semrush.com/