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In this episode, #1 Bestselling Author and Highly Acclaimed business & Entrepreneur Expert, Mel Abraham, shares with us the framework and the tools so that you can build a lead magnet that converts. If you do not get it right, we're going to end up with a bunch of lookie-loos, we are in a situation where there's literally no traffic and we don't even get that first date with our audience. But if we get it right, qualified people will be attracted to our content, they even share it and you end up with courtship which is a trusting and loyal relationship. The 3 key principles that you need to know: They are looking for something It solves a specific problem It highlights a bigger solution The Lead Magnet Pillars The objective here is to get something that actually attracts and converts. There are 3 keys to it: Educate: They got to feel that it’s going to educate them. There should be information that is useful. The easily digestible content that you provide should empower them. Engage: It should not be a data dump but something that can engage them. Ultimately, what we’re looking for is eyeballs. You want them to be attracted to it so you can convert. Inspire: It should inspire them to (1) take action and (2) take them to a higher aspiration. It should build excitement of what is possible in the sense of growth, ease, and certainty. When we create a lead magnet that engages and inspires them, we are able to create loyalty. Trust is gained when we inspire and educate them correctly. Lastly, if we get the engagement and education in place, we are going to build authority. All of this is going to attract and convert. __________________________ ABOUT MEL ABRAHAM Mel is the founder of Business Breakthrough Academy and Thoughtpreneur Academy where he helps entrepreneurs bring their businesses to the world and build the lifestyle that they want. Mel is one the most sought after entrepreneurial mentor and strategic thinkers of our time. Unlike many other so called “business coaches”, Mel has lived everything he teaches and continues to do so. Mel has built, bought and sold numerous multimillion-dollar businesses for himself as well as his clients. As the author of The Entrepreneur’s Solution: The Modern Millionaire’s Path to More Profit, Fans & Freedom Entrepreneur, Mel’s strategies have helped build thousands of businesses and have generated hundreds of millions of dollars for his clients, ranging from large corporations to startups and small family-owned businesses. Mel is a true believer in the entrepreneurial way of life and says that this “new frontier” is the paradigm that will shift society from simply existing to living life bigger, bolder and on their own terms. Meet Mel at http://melabraham.com/ ____________________ THE ENTREPRENEUR'S SOLUTION The Entrepreneur's Solution is a weekly entrepreneur, business, wealth and lifestyle show where entrepreneur, speaker and author Mel Abraham reveals all of his business and entrepreneur building strategies. Mel is one of our time's most sought after mentors and speakers that not only teaches but also lives what he teaches. Discover how to design, create and build your business so it gives you the life and lifestyle you want. Subscribe to the free entrepreneurial podcast here: http://melabraham.com/podcast The Entrepreneur's Solution Blog on Tumblr: http://melabraham.com/blog ____________________ SUBSCRIBE AND FOLLOW Join Mel's FB Fans: https://www.facebook.com/melhabraham Tweet Mel: http://twitter.com/MelHAb Instagram: http://instagram.com/legacyentrepreneur LinkedIn: http://www.linkedin.com/in/melhabraham Website: http://MelAbraham.com