Business
It can be hard to know where to start when you’re thinking about how to set your food brand apart. You believe in the potential for your product to turn into a strong brand but, as the saying goes, “a vision without a plan is just a dream.” That’s why we spend so much time on brand strategy: to give you the framework you need to put your vision into action. Today on the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva walks you through her three-step process to streamline your brand strategy. In This Episode: Why having a process to work through your brand strategy is so important. How Katie has taken proven techniques from big business and translated them into success for emerging natural food brands. A common misunderstanding about what a brand is. Why a strong brand strategy is the key to standing out in a crowded market. How to DEFINE and REFINE your brand strategy inputs and outputs. How to ALIGN around a brand strategy by getting your whole team on the same page. What it looks like to ACTIVATE your brand strategy with specific integrated actions versus a collection of tactics. New on-demand content coming soon! What Katie means when she invites you to “shake up shopping carts.” Resources: Ep #45: The 5-Minute Food Business Brand Strategy Formula Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy Ep #90: My 2 Favorite Market Research Questions Download Your Free Brand Strategy Checkup Book a 60-minute 1-on-1 Brand Strategy session with Katie Connect with Katie on Instagram 3 Day Building a Brand That Stands Out course details