Business
On this episode of Dental Marketing Secrets, I interviewed Nathalia Porras from Nathalia Porras Digital Marketing.She reveals the 4 most common mistakes that dental practices make in their marketing and how to ensure you don't make them too.Here's what we covered: Why you should have a plan for your marketing before you jump in, what a "social media policy" is and why it's important, how to not get overwhelmed by all things marketing, why you should have your own photos over stock photography, how to allocate the right budget to marketing, what kind of ROI to expect with your marketing and how to measure that ROI.Lots of juicy insight in this episode - enjoy!