Join Samantha and her return guest, Sangram Vajre, Co-Founder at Terminus and author of his new book, MOVE: The 4-question Go-to-Market Framework, as they discuss the strategic, transformational and alignment questions companies need to ask to reveal next steps to propel their business forward and to build a go-to-market blueprint to level-up their organization for long-term success.

Unleash Possible

The 4 Question Go-to-Market Framework w/Sangram Vajre

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

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Unleash Possible