Business
Do you know how big the lead generation business actually is?According to numbers from 2019, lead gen business advertisers bought $2.6 billion. Huge, right? But it’s still just half the story.The forecasts show that this number is going to rise to a whopping $3.2 billion just four years from now! One thing we can say for sure - the lead gen industry is not going anywhere. It’s recession-proof.Because the bottom line is people always need leads. And anyone, literally anyone, can step in and become a part of the greatest business in the world.I see many people out there struggling, itching to get away from their 9-to-5 and chase their dream of becoming an entrepreneur. But if you’re not generating enough cash flow, it’s always going to be an uphill battle. And starting a lead gen business can help you break that vicious cycle.Last week I gave you a high-overview of how you can use my Beer method and my SurveyDetective platform to start your own lead generation operation and get some quick wins under your belt. Today, we’re diving in even further as I share my 7-step lead generation framework to help you take control of your business and become a true Performance Marketer. There’s going to be a lot of practical tips for you in this one, including instructions on how to turn cold leads into warm leads and a formula for calculating your allowable cost per lead. Absolute gold for anyone looking to get concrete info about how to do lead gen.Are you ready? Let’s get to work!Key Takeaways:How big is the lead gen business really? (1:46)The three essential types of leads in the market (4:49)My seven-step process for generating leads efficiently (8:09)How to warm up cold leads (13:02)Nurturing your leads with follow-up sequences (16:37)Taking control of your business with direct response marketing (21:24)When does your sales team come into play? (23:24)Why you need lead analytics (24:45)How to calculate your allowable cost per lead (26:53)The risk-reward nature of lead gen deals (29:53)Additional Resources:Eric Beer's One Affiliate Offer Challenge: View NowSign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here---Connect with Eric!Eric’s website: https://ericbeer.comFollow Eric on Instagram: http://bit.ly/ericbeerinstaSubscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M---Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!