Business
Community colleges are structured to respond to community needs, and in order to meet those needs and train students for good-paying careers in the community, colleges must understand the types of industries in their service areas and how likely those industries and local businesses are to hire their students. In addition to this, we also know local business leaders sit on college advisory and foundation boards, donate to scholarships, and lend their expertise in classrooms. So, building strong relationships with these key stakeholders is absolutely essential to the success of colleges. In this episode of Interact's Community College Marketing MasterClass, Cheryl Broom of Interact and Scott Ashton of the Oceanside Chamber of Commerce discuss ways to better engage with local businesses and build stronger relationships with them.