Business
We're talking about one of my favorite brands, Chobani. How does a company start in 2005....in a world dominated by big brands go from 0% marketshare to 52% in 5 years? They started by not only focusing on their "what" they also pressed into the "how" and the "why". This is a company that truly lives out their values. They not only create a great product but they also differentiate themselves around trust and values. They apply their values to everything they do both internally and externally. Like Chobani says "the how matters!" The Podcast is a production of Tolke a branding/marketing and strategy consulting firm in Atlanta, GA. Ready to get started? Schedule a free consultation! Visit us on Instagram, Facebook and of course at Tolke.co