One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.

Mobile Matters

The Evolving Role of a CMO

For marketers today, mobile is essential to creating the ultimate customer experience. Yet, many brands are doing it wrong–and worse, even more don’t know they’re doing it wrong. Mobile Matters changes all that. Mobile Matters by Lumavate sheds light on what’s happening in mobile, demystifies customer expectations while teaching you how to make mobile work. Mobile Matters will empower you to deliver personalized connections that go beyond winning the home screen. Listen Monday mornings to learn how you can put mobile at the center of your marketing, the right way to leverage it, and better yet - be empowered to think differently. Mobile Matters gives you access to thought leaders and resources to impact your company, your career, and your customer.

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Mobile Matters