Business
Today we are joined by Francine Hardaway, friend and advisor to the IMC. We cover a lot of ground on the current state of marketing, new vs. old marketing methods, the important roles of influencer marketing, and her personal experience as an early adopter of most leading marketing trends. Francine does an amazing job of getting products to market and helping startups, and we appreciate her sharing her expertise and advice! About our guest, Francine Hardaway Francine is a marketing strategist who leads Stealthmode Partners, where she focuses on helping startups grow. Prior to Stealthmode, Francine held several executive marketing roles at Intel, where she worked on digital imaging, in-car computing, USB, and home networking. As an entrepreneur, Francine built the largest marketing and public relations firm in Phoenix, Arizona before leaving it to join Intel. Mentioned In This Episode: John’s Twitter: @jtroyer Kathleen’s Twitter: @dailykat To Join the IMC or for more information: info@influencemarketingcouncil.com Francine’s email: francine@stealthmode.com Twitter: @hardaway Stealthmode Partners The Influence Marketing Podcast, a podcast brought to you by the Influence Marketing Council, an industry council for B2B brands who innovate in influencer, advocacy, and community marketing. Your hosts, John Mark Troyer and Kathleen Nelson Troyer, are co-founders of the IMC. The Influence Marketing Podcast is part of the research program of the IMC. For more information, go to influencemarketingcouncil.com.