About

If you’re in America, chances are you’ve heard of Betfair but not actually bet on there. In Europe, Australia and other regions, however, Betfair’s popularity and presence as the largest Internet betting exchange in the world is prominent. The company’s success has much to do with its unique and original business model, but the brand is all the stronger thanks to its clever publicity campaigns. Richard Bloch is the head of international PR for Betfair, and in this interview, he tells Marco – and any other oblivious American who will listen – more about Betfair, the company he has represented since 2008. Speaking on behalf of Betfair, Richard explains how the company began and how it got to where it is today. Of particular interest is Betfair’s current outlook on the future of the American market and how the company plans to get involved in it. Richard also shares some interesting tips on social media, and how it can be specifically used in the gambling industry for max effect. The two men end up getting along quite affably. Right click save as to download