The Ideal CPG Organization Structure: Julie Liu From Clif Bar

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Ecommerce Brain Trust

Business


In this week’s episode, we are joined by Julie Liu, Shopper Marketing Manager at Clif Bar. Julie focuses on driving omnichannel growth at Clif Bar & Company. Currently, she leads the shopper marketing strategy for national retail accounts, including Walmart, Target, and Kroger, after previously managing eCommerce marketing strategies on Amazon.  Tune in to find out what she has to say about omnichannel, Instacart, org structure, and more! MENTIONED IN THIS EPISODE Connect with Kiri Masters Connect with Julie Liu Learn more about Bobsled Marketing Find out more about Clif Bar Bobsled Marketing's blog on Instacart