Almost 60 years back, the Canadian communication theorist Marshall McLuhan coined the phrase “The medium is the message” to focus attention on the character, not just the content, of a medium. And he spoke of this when television was barely born and the internet was just about a germ of a thought, at best. In short, the media were not quite as complicated as we know them to be today.
But today the shadow of digital looms the largest over the media landscape. And other media – television, radio, out-of-home, print –are not extinct either. And that makes it messier. Or does it?
Listen in as we storm this norm with none other than Sam Balsara, the doyen of the media industry. And as always powerful #StN Hacks to help you optimize your strategies in the right direction.