Business
Seller leads can be categorized into multiple buckets. But would you get better results if you tailored your campaigns and follow-up sequences accordingly? The more customized our follow up the better, but that only applies to the key data points that actually move the needle in your marketing. Some details investors focus on are completely irrelevant to the transaction and their ability to serve sellers at a high level. What are the things we need to customize in our campaigns and why? How do we shoot ourselves in the foot by customizing the wrong things? In this episode, we discuss how to deal with types of seller leads, and if we should be treating each of them differently in our marketing. Three Things You’ll Learn In This Episode What truly moves the needle in our follow up campaigns The type of seller they are or what list they came from is an irrelevant data point. What do we actually need to focus on? How to tailor your marketing to different transactions Why do we need to customize our seller lead funnels based on the kind of service we’re trying to offer and the type of transaction they are looking for? The importance of taking the seller’s lead in our communication How do we make our follow-up more effective by matching the prospect’s initial communication?