The Nando's method: harnessing social media to reach your clients in the Covid 19 economy

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Business Day Spotlight

Miscellaneous


MultimediaLIVE — In this edition of the Business Day Spotlight, we’re discussing the rise, usage and adoption of social media by businesses during the Covid-19 crisis. Our host Mudiwa Gavaza is joined by the team from Social Media 101 - Leandri Janse van Vuuren, the company’s founder, and Sabrina Andreucci, its strategic director. Social Media 101 is an online and digital agency specialising exclusively in social media. The conversation touches on the evolution of social media use in business during the pandemic, how much businesses should be spending on social media for advertising and an outlook for the sector.