Today's episode explores how the development of the young consumer over time and how they interact with brands, celebrities, and influencers in the modern market.  Featuring Aaron Carlsson of IDL and Jimmy Manley of Converse.  Edited by Tim Mulhern. 

Bring the Real

The New Consumer

Bring the Real explores consumer interactions in the new age of experience. Produced by IDL, a consumer experience agency, we discuss the changing landscape of brand marketing with host Alex Vera and frequent special guests. How are forward thinking brands behaving in today's reality of social media and e-commerce? Listen on as we delve into brand storytelling, finding connections, and creating meaningful moments for the modern consumer.

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Bring the Real