Business
Today, we have the pleasure of speaking with Allison Hunt Eubanks about the LexisNexis CAM conference. How and why does a company host an event of this magnitude? How do they bring it all together, train their speakers, and generate a cohesive gathering? And what role does storytelling play in an event where attendees are meant to walk away with a message? Find out on today's episode! More About Allison: Allison Hunt Eubanks is Director, Content Marketing and Events for the insurance business at LexisNexis Risk Solutions where she leads the content marketing team, and is responsible for the overarching messaging strategy, which includes driving messaging alignment for four business lines. In her role, she oversees content for four blogs, and for more than 110 annual events, including a national customer meeting for approximately 500 attendees. Allison joined LexisNexis in 2014 and has more than 15 years of insurance marketing experience. She holds a Bachelor’s degree in Journalism – Advertising from the University of Georgia. What exactly is CAM and how does it relate to Lexis Nexis? If not lead gen, what is its purpose? How do you measure its success? What is the process behind choosing the theme and the topics discussed at CAM for the breakout sessions? How do you make it look like it all goes together? LexisNexis itself is huge. What is the purpose of bringing everyone together? What value to attendees of CAM receive? What sort of customer feedback do you get from customers in reference to CAM? Are there other actionable measures of success? And, on the topic of success, is there a formula, whether that be the venue, the topics, entertainment value? What challenges do you have with assembling many technical experts? How do you help train and prepare your speakers to ensure the event goes smoothly? What are the benefits of bringing in an outsider instead of staying internally focused? What are good and easy ways to facilitate connections? Can storytelling play a role? What story does Allison have to share? How does she use stories to show the value of CAM to customers?