A quick monologue podcast from me on ‘sunk cost’, A sunk cost is a cost that has already been incurred and cannot be recovered. Sunk costs are contrasted with prospective costs, which are future costs that may be avoided if action is taken.  Business insider ‘lottery ticket video‘ Humans may be hardwired to be loss […] The post The sunk Cost Fallacy appeared first on The marketing agency for service professionals.

Fractal Marketing - with Gerard Doyle

The sunk Cost Fallacy

Marketing your business can be confusing. Should you expand your audience? Double down on Facebook? Or focus on product and service? The Fractal marketing podcast takes questions from listeners and answers them live on air so that everyone who tunes in can learn new and innovative ideas for marketing their business. We cover everything from SEO, affiliates and social marketing to branding, PR and market segmentation. If you are a founder of a startup, or a small business entrepreneur looking for new marketing tactics, then this is the podcast for you. Gerard Doyle brings his 20 plus years of marketing expertise and combines this with the lessons learned from launching three startups, to give entrepreneurs growth hacking tactics that come from real experience.

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Fractal Marketing - with Gerard Doyle