The White Sox Logo And How The Chicago Bears Got Their Nickname

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Curious City

News & Politics


When a 22-year-old executive came up with the iconic White Sox logo, he probably never imagined it becoming a hip-hop fashion sensation. Nearly 27 years ago the White Sox debuted a look that would become iconic in pop culture. Producer Jesse Dukes traces its origins all the way back to 1948. And, ever wonder how the Chicago Bears, who don’t play near Midway Airport, ever got their nickname? Bears fan and reporter Araceli Gómez-Aldana tracks down the answer.