Business
14% of startups/startup ideas fail due to poor launches or marketing. And only 24% of products are successfully launched i.e. actually generate any revenue.In this podcast, Yekemi Otaru, Co-Founder at Doqaru, covers the key considerations for launching a business. She highlights 3 main types of launches: Rocket, Pilot & Community. Some of these approaches are used by companies like BrewDog & PingGo. Listen to ideas on what you need to consider before launching your idea.About Yekemi:Yekemi is a serial entrepreneur with a background in Petroleum Engineering, Technical Sales & Strategic Marketing. A bestselling author and named one of 40 under 40 business innovators by Scottish Business News in 2016, she now co-owns Doqaru Limited, a sales and marketing consultancy based in Aberdeen, Scotland. Her 15-year experience spans companies like Schlumberger, GE & Lloyd’s Register. She works with start-ups, SMEs and large corporate organisations in the Oil & Gas and technology sectors. Over the past 4 years, she has supported over 50 companies in driving sales and strategic marketing objectives.