Business
Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractHosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.This week on Making Data Simple, we have Russ Krajec. Russ is a “recovering patent attorney” and believes IP can be used as a financial instrument. He’s the author of Investing in Patents and one of IAM’s Top 300 Patent Strategists. Russ is CEO of BlueIron, he finances the cost of patent portfolios, insures IP portfolios for enforcement and defense, and provides loans using IP as collateral.Show Notes1:28 – Russ’s intro4:51 – How is your business monetized?6:17 - Shark Tank chat11:30 – What does BlueIron provide?14:31 – What data do you use to say ‘this is the next big thing’23:24 – How many clients do you work with?25:50 – Common myths33:09 – Number one mistake?39:41 – How do you choose a patent attorney?BlueIronruss.krajec@blueironip.comRuss Krajec - LinkedIn Connect with the TeamProducer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter.