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SOLO EPISODE - THRIVE BRAND NUGGETS: How to create brand belonging for your brand and business Episode 4 of my 'Brand Nuggets' Show... Covered in this episode: Ever heard of the term Brand Tribalism? When you instil deep rooted ethics and a mission into your brand you will create a brand tribe - a group of people who are linked by a shared belief around your brand. Its members are not simple consumers, they are also believers and promoters. • How to bring belonging to your brand • User generated content and how to use it • Create your brand mission and purpose “Belonging is primal and fundamental to our sense of happiness and well-being. The best brands on earth don’t own customers - they help them to belong!” Connect with me at Thrive: Listen in and head over to the Thrive Brand Academy Facebook group - I’d love to hear if you have changed or redirected your business and brand during these times. And, if you’ve not yet taken my BRAND CLARITY QUIZ where you can discover your brand personality and how to connect on a deeper level with your audience. Useful links and references from this episode: Give it a try at: thrive-magazine.co.uk/brand-quiz-page/ References: Headspace interview on THRIVE Marketing Rebellion Book by Mark Schaefer Content Disclaimer The information contained above is provided for information purposes only. The contents of this audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this episode. article, video or audio. Thrive Media and The Ethical Entrepreneur Podcast disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by Thrive Publishing and Media.