TikTok's Algorithm & Re:Make Classic Commercials

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Beyond Social Media: The Marketing, Advertising & Public Relations Podcast

Business


During episode 358, co-hosts BL Ochman & David Erickson discuss the Wall Street Journal's superb investigative journalism revealing how TikTok's recommendation algorithm works, as well as: TikTok's push to get users to remake classic commercials Non-fungible tokens for Coca-Cola and Twitter The rise of low-fidelity video ads Google's adoption of email authentication protocols More Google My Business call data Amazon measures in-store customer experience Social media's anti-semitism problem Kraft ice cream Middle-aged dancing guys Influencer spending Plus great new apps and important stats and a lot of stuff in between. Video, Show Notes & Links: https://beyondsocialmediashow.com/358 Connect with the show on social media Subscribe to the weekly eNewsletter