Business
I’m Jeff Tanner, Dean of the Strome College of Business at Old Dominion University and this is a Strome Business Minute. When Marc Benioff, founder of software giant Salesforce.com, bought Time magazine, people questioned his motives. An odd decision for a software mogul to buy a print magazine, to be sure. But what Benioff and Keith Grossman, the person he hired as president, have done is to reimagine Time as a content company. Like Disney or HBO, Time has an inventory of stories and the company is re-imagining how those stories can be presented. The first is the immersive virtual reality experience that puts the audience into the March on Washington so they can experience Martin Luther King delivering a portion of his I have a Dream speech. Adweek notes the strategy seems to be working as revenue is up nearly nine percent. To learn more, visit odu.edu/business. This has been a Strome Business Minute, presented by the Strome College of Business at Old Dominion University.