To buy or not to buy? New study discovers the promotional approach matters

To buy or not to buy? New study discovers the promotional ap...

MONEY FM 89.3 - The Breakfast Huddle with Elliott Danker, Manisha Tank and Finance Presenter Ryan Huang

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The Great Singapore Sale has gone online this year, until October 10th. New research on the retail sector has found that the way promotions are presented can have an influence on customers' buying decisions. Zhang Yan, Associate Professor, Department of Marketing, NUS Business School breaks down her research and how can retailers utilise it to generate more sales. See omnystudio.com/policies/listener for privacy information.
The Great Singapore Sale has gone online this year, until October 10th. New research on th...Read More