Business
In this episode of #Coffee Talks, Kara Inglis, Agency Strategist at Nextiny Marketing and Frank Herold, VP of Marketing & Sales at Freedom Senior Management discuss the evolution of Frank's "Marketing Mix" after embracing software and digital marketing efforts in the last decade. Frank has been working in the retirement industry for 30 years and has been exposed to a variety of marketing and sales strategy. After teaming up with Nextiny, embracing online marketing, video, and helpful marketing and sales software, Frank discusses the results he's seen over the last 8 years at his retirement communities and ultimately closing at a higher rate.