Business
When people become very specialized in their field of study, they can suffer from the curse of knowledge and find it difficult to explain complex subjects. In order to make these subjects more digestible to readers, it's critical that communicators ask the right questions and find the stories within the story. The next step is making those stories understandable and relatable to a larger audience. In this episode, Tiffany Fox, director of communications at UC San Diego, and Cheryl Broom, president of Interact Communications, discuss strategies for making stories about complicated topics more accessible for readers.