Business
James Nord is the visionary CEO behind one of the top influencer marketing companies in the world, Fohr. Co. With over 80,000 influencers in their network and state of the art tech advances in the market, James has super accurate and targeted information about trends in this space.
Follow Christy Keane on IG: www.instagram.com/christykeanecan
In This Episode You Will Learn About:
- How James got started in this space and his influence for starting Fohr (1:25)
- What Fohr is, what analytics and insights it offers, and how it can tell you whether an influencer is authentic (14:30)
- How Fohr is using unique technology to build brand/influencer relationship OFF of its platform as well (19:00)
- Current trends in social media marketing (24:00)
- Why you are losing followers (27:25)
- How intentions and sponsored content are changing content creation (32:00)
- Why taking a break from sponsored content actually is a huge turn on to brands (38:00)
- What influencer marketing companies are looking for (following count vs. reach vs. engagement) (42:15)
- Creator accounts and if you should switch (48:50)
- How to get blue check mark verified by Instagram (51:30)
Resources:
- Fohr.Co
- Influencer verified reach and analytics (Its FREE to sign up!)
- James Nord on IG