Tuesday Night Live - Know Your Niche and Grow Your Brand (with Rachael Corson from Afrocenchix)

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EJWAY Education Podcast

Business


On 9th June in The Honing Block we welcomed Rachael Corson from Afrocenchix to discuss growing your brand and positioning yourself in the market.  Solo entrepreneurs may have an apologetic approach to selling their product and telling people about what they do.  We discussed Rachael’s experience and how she and her business partner overcame all of these things to establish their brand.   Rachael is the Co-founding Director of Afrocenchix Ltd, a sustainable and ethical brand challenging beauty standards to provide safe products for black and mixed heritage women. https://afrocenchix.com/  Rachael is a public speaker best known for her winning pitch to celebrity judges including Vanessa Kingori (publishing director at British Vogue) and Ashton Kutcher at the WeWork Creator awards two days before giving birth.  She's a blessed mother of two aspiring to fit 8 hours of sleep into her schedule. With a background in trichology, Rachael also spends her time writing myth busting blogs about afro hair and running Hair Care 101 workshops to educate our community and promote good afro-hair practices. Rachael also writes sci fi novels and short stories when she's not busy managing a creative and diverse team towards realising the global vision at Afrocenchix. Subscribe to our YouTube channel to watch more Tuesday Night Live interviews https://www.youtube.com/channel/UCwanSRI9eFwXFdx0pFaAK_Q?view_as=subscriber Or join our community in The Honing Block Facebook group.  https://www.facebook.com/groups/thehoningblock/  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/ejway-education/message