Business
About this EpisodeIn this second part of the marketing research grad school series, we speak with Kristin Branch, Director of the marketing research specialization for the University of Wisconsin-Madison's MBA. Formally known as the A.C. Nielsen center, the MBA specialization is the premier MBA program with a full emphasis in consumer insights. In this episode, we'll hear from Kristin who shares her background and trends that she sees in the industry, given her role with hiring companies and as lead for the 30-person advisory board comprised of Insights leaders ranging from pharma, to consumer goods, to tech. As an alumnus of the program, I share the key reasons why I chose--and am very happy with--my choice to attend the program for my MBA. About the A.C. Nielsen Center (MR focused MBA)The A.C. Nielsen Center for Marketing Research trains students in the specialized ideas, issues and techniques of marketing research, consumer insights, and analytics. We support students studying marketing, consumer behavior, and analytics. In the country’s premier marketing research specialization, our MBA students develop:Business acumen to work in cross-functional teamsResearch, analytical, and methodological approaches to learn the who, what, when, where and even the why behind consumer behaviorMarketing knowledge to translate the discovered insights into business recommendations to drive business growthEstablished in 1990, the A.C. Nielsen Center is built on the legacy and funding of the Arthur C. Nielsen Jr. family, pioneers in the field of marketing research. Our mission includes the discovery and dissemination of new insights knowledge.Biennially, the A.C. Nielsen Center hosts an industry conference, our Summit, and welcomes alumni, the external advisory board, and industry friends of the Center to campus for a full day of learning and networking.Link to A.C. Nielsen Program Website:https://wsb.wisc.edu/programs-degrees/mba/full-time/career-specializations/marketing-researchLink to Episode Show notes:http://diggingforinsights.com/5