#110: Are you finally ready to write that book you’ve been thinking about, but you’re just not sure how to get started? In this episode, I’m joined by Azul Terronez, a Wall Street Journal and USA Today bestselling author and book coach who specializes in helping leaders write and publish books that elevate their brand. As the CEO of Authors Who Lead, he has enabled Wall Street CEOs and health and wellness gurus to sell tens of thousands of books. Azul and his team believe that at the heart of every great book is an author who wants to make an impact in the world. Authors Who Lead helps leaders write and publish books people love. In this episode, you’ll learn: How to know when the right time to write a book is (and when it’s NOT!) The benefits of writing a book and how a book will help you grow your business The pros and cons of self-publishing and traditional publishing and how to know which route is right for you The importance of storytelling and how to be a better storyteller Azul’s top tips for how to actually get your book (finally!) written The difference between the books that become a smashing success and those that fall flat When and how to start marketing your book (and the answer may surprise you!) ...and so much more! You can find all of the links and resources that are mentioned in today’s episode at MonicaLouie.com/110.