Business
Regardless of the company we work for or the position we have we all have a personal story of what got us there. Why does it feel so hard to include your story both the successes and the failures in your thought leadership? Aliza Hughes is the Director of Thought Leadership at Zoecial Media a company that provides social media management with the aim of growing the client’s audience and credibility through brand storytelling. We start our conversation by discussing how uncomfortable it can be to share our personal stories that make us fully formed human beings. Aliza shares why sharing our personal stories even those of failure can help connect you to your audience in a way that will get you seen as more than a position for an organization. When attempting to grow your Linkedin Aliza explains that you have to get that first post out. While a certain level of professional polish needs to be present, perfect isn’t required, and seeking it will be a setback. We also discuss getting comfortable and growing your audience by taking part in the comments of others' posts and turning those comments into full fledge posts of their own. This is a wonderful conversation for anyone looking to add a personal touch to their Linkedin and make their posts fly! Three Key Takeaways: Don’t be afraid to be personal in your Thought Leadership content. Having passion and expertise is a combination for successful Thought Leadership. Don’t compare the likes and comments on your Thought Leadership to others. Everyone is at a different place in their journey. Instead, focus on beating your own personal best.