Business
What about the website? [chuckle] Nelly here, Build Your Army, the Build Your Army podcast. This is episode number eight, and we're talking about your website. Now, I find it funny seeing advertising for Facebook advertising. Advertisers who are good at pay-per-click ads, nothing against that. If you can set that up and make it cash flow positive, amazing, because you really have a license to print money. But people are selling Facebook ad services, but what are you redirecting that Facebook ad to? Where are they clicking? So they click the ad, and then where do they go? I find it fascinating when people sell Facebook ad services, but don't talk about the website, or don't even talk about where the person's gonna click. It's not enough to have the ad, you have to have the platform, the customer, potential customers click to. When they click the ad, they have to go somewhere. Nobody's talking about that. They're talking about growing your audience on Twitter, growing your audience on Instagram, growing your audience on Facebook. Where is that audience going? You need the foundation. In the previous episode, I was talking about your domain being your home address, and your website is your foundation. Without that, good luck building that house. What kind of website should we build? A sales funnel, or WordPress, or Wix, or Squarespace, or some other service that's trying to compete with WordPress. Because WordPress is used in over 20% of the world's websites, I think that is sufficient proof that they're probably the best, and they're probably the one you wanna pair up with. So, let me back up just a bit. Sales funnel or a website? Both is my answer. You need a WordPress website for your blogging and you need a sales funnel for your sales funnels. Sales funnel is basically a system where a customer clicks on your site, goes to a landing page, and it's called that 'cause that's where they land, and it provides them with an offer. And based on what the customer clicks, the next page appears based on what the customer clicks. If the customer says, "Yes," one page appears. If the customer says, "No," another page appears. It's essentially a guided experience that you, the seller, pre-determines for the user or the potential customer. It's pretty awesome. I say you need both. You need the website which is your foundation with your blog, because Google loves text content, you need rich content, and a crap ton of it, in order to generate organic traffic to your website, and then you need the sales funnel to guide that user experience for that potential consumer to convert into a customer. Now, if you're running pay-per-click ads, so Google AdWords or Facebook Ads, the customer clicks on the ad and you pay per click for the customer to go on to your site, then I would recommend you go with the sales funnel in that instance. But there's no search engine optimization option, because search engine optimization needs authority, it needs big pages. What I suggest is you combine your WordPress website for blogging with sales funnel. If you look at my website, buildyourarmy.com, it's the sales funnel. If you look at my podcast.buildyourarmy.com, it's the blog or the podcast. And so what happens is I can use my podcast site to redirect consumers or potential customers, to my funnel, which is my offer for the product that I'm talking about. For example, if you head on over to buildyourarmy.com, you can claim your free workbook where I share all of this information with you. All I ask is that you help me pay for shipping, I've gone ahead and paid for that workbook for you on your behalf. Go ahead and visit buildyourarmy.com and claim your free workbook. Because this is a podcast, this episode is gonna appear on podcast.buildyourarmy.com, and in this episode, there will be a link that will redirect you to buildyourarmy.com for the workbook. See how that works? Now because I've set it up that way,