About

Wendy Purvey, "Don't Follow", Chief Operating Officer of Pacific Sotheby's International Realty and former CMO of Sotheby's Realty Worldwide shares her story on Global Luxury Real Estate Mastermind with Michael Valdes Podcast #188 Wendy Purvey, COO of Pacific Sotheby's International Realty and former CMO of Sotheby's Realty Worldwide sits down with me to discuss branding and strategy. More About Wendy Purvey:  Purvey has been with Pacific Sotheby's International Realty for the past year in the role of Chief Strategy Officer, where she worked alongside CEO Brian Arrington to restructure the company's internal operations and reposition it for continued growth in the industry. In her new role, Purvey is responsible for curating strategic plans to support the company's growth initiatives, including qualitative organic market share growth in existing markets. Purvey will also focus on agent retention, competitive analysis, lead generation, networking, marketing, and technology, with her primary goal helping agents increase their sales productivity. A strategic and performance-focused executive, Purvey has years of expertise as an innovative, energetic leader in real estate marketing and business development across many brands, including franchise and company-owned firms. She has earned a reputation for delivering marketing strategies that have helped drive new business growth. As Chief Marketing Officer for the Sotheby's International Realty brand for 12 years, Purvey directed the creation, development, and implementation for all marketing, digital and print advertising, social media content, and public relations for its network of international franchisees. During her tenure, she was integral in the brand's positioning as the global leader in residential real estate and the network's rapid growth into 70 countries with now nearly 1,000 offices generating over $100 billion in annual sales volume. About Michael Valdes:  Michael Valdes is the President of eXp Global. He is currently the only Latino President of a publicly traded real estate company in the country (Nasdaq: EXPI). In his first year of joining, he has led a team that has opened 12 countries in 12 months without ever getting on a plane which is a feat that has never been done in the industry. This model has successfully touched the lives of thousands of people across the globe and given them an opportunity to change their lives. Michael was the former Senior Vice President of Global Servicing for Realogy Corporation. In that role he oversaw the international servicing platform for all Realogy brands including Century 21, Coldwell Banker, ERA, Better Homes & Garden, Corcoran, Climb and Sotheby’s International Realty in 113 countries. He had been with Realogy in a variety of roles for 15 years. Prior to that, Mr. Valdes was Director of Private Banking at Deutsche Bank for a decade where he oversaw a book of business of just under $1 billion. He has the distinction of being the first Director in the United States of Latino descent. Mr. Valdes is the Chair of the AREAA Global Advisory Board and co-host of the 2020 AREAA Global Luxury Summit. He is also a current member of the NAHREP Corporate Board of Governors. Additionally, he is a the Executive Chair of eXp Latino and former member of the Realogy Diversity Board as well as the Executive Chair of the ONE VOZ, Hispanic ERG. He is a former Board Member of Mount Sinai Hospital in Miami Beach as well as the Shanti Organization in San Francisco. Michael was also a Board Member of Pink & Blue for 2, an organization started by Olivia Newton-John to promote breast and prostate cancer awareness. Michael is also the host of "The Global Luxury Real Estate Mastermind" podcast which focuses on interviewing global leaders in the industry. It is currently distributed in over 90 countries and has over 10 million impressions. He is also a current member of the Forbes Real Estate Advisory Council. He currently resides in New York City and has a home in Miami.