Business
Hel-lo and welcome back, my friends! It has been way too long. If you haven’t noticed, the podcast has been away for a few months. It’s not just the podcast...I have been away from the spotlight for a few months. Things have been good. They have been great. So much so that time was a major factor. As the dust has settled, I have adjusted to my new schedule and...I’m back! And the show is BACK! It’s very exciting. There are a handful of amazing guests and some super cool new segments of the show coming. I couldn’t be more excited to kick things back off and get this party train rolling again. Choooo choooo! Kicking off the welcome back party is the one and only….Brandon Lewin! That’s right. We are going to start this re-release with a solo show. The topic this week is “launching” a product. Most of you have tried and for the one’s who not...you don’t know where to start or the entire process seems daunting. That’s why you haven’t done it, yet. I’m here to share with you a lot of knowledge and tips I picked up from “launching” products. Multiple products. It has been two years and five products later that I have been experimenting and releasing. In that time, I have picked up some significant tips from experts and from personal experience that you are about to be hand delivered. There are some good stories and even better nuggets of information you will be able to capture and release into the public. In hopes, that your next product makes it big and part of that success can be directly linked back to this show. That’s the goal. Without further ado, let’s jump into the tips. A Product Is Not A Rocket There is no “launching” a product. When you release a product you are constantly selling it. You are promoting it and finding new opportunities. Launching it implies that, at some point, there will be an end. Although, that might be true...the end is not easy to predict. A product is not launched...it’s released. Released into the wild to solve people’s problems. I had the misconception that I was launching products. So, after the first couple of launches I would see sales up and then after I stopped promoting...the numbers dropped. You need to keep the momentum rolling and never stop promoting. Do Research, A Lot Of It When you create a product there are different approaches. One of the common mistakes is thinking you know what people want instead of asking them what they need. The first few products I created, an info product and a course, I thought I knew what people wanted. It turned out I was wrong. Very few people know exactly what people want without asking them. Steve Jobs knew people wanted and could use personalized computers in their homes at an affordable price. He knew people wanted a different way to listen to music. He know people wanted a phone that was smart, not one that just flipped. Steve and Apple are the anomaly. Most of us need to take a different approach. I listened to an interview with Derek Halpern about his approach to creating and selling products that he did on the Smart Passive Income podcast. In the interview, Derek shares his strategy of interviewing potential customers and asking a core group of questions to extract the exact information he needs to create a product. It’s the perfect way to find out what people need verse guessing. You take all the work out of it. It’s complete and under genius. And simple. Anyone can do it, even a caveman. I actually went ahead and used his approach. And guess what...it worked. Go figure. I was able to gather 3 really solid product ideas from it. One, that I went ahead and released. The responses were terrific. A much better outcome than products that I created because I thought people wanted it.