What to Do When Your World Is on Fire: A Lesson in Crisis Management

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Community College Marketing MasterClass

Business


In 2018, Shasta College became one of the emergency shelters during the devastating Carr Fire. The Carr Fire burned more than 225,000 acres and became the sixth-most destructive fire in California, as well as the seventh-largest wildfire recorded in modern California history. In this discussion, president of Interact Communications, Cheryl Broom, and director of marketing and outreach at Shasta College, Peter Griggs, reflect on the disaster and lessons learned in crisis management.