Business
Our guest this episode is Hussein Dajani. Hussein is the COO of Hug Digital, where he's been for 2 years. He has a background in traditional advertising, made the switch to client side, then decided to try his hand at digital. Hug Digital has been in business for 7 years, with 122 employees spread out across Dubai, Cairo, and Trivendrum. If you're in the agency game in Dubai you've probably seen Hussein around. He's a go-to expert in social media marketing and a sought-after speaker at industry events. Topics Covered How has social media marketing changed in the past decade? The importance of agencies being transparent with clients about kpis and analytics How well are businesses leveraging changes in social media? Case study - new initiatives can backfire if not managed well Don't focus on sales. Focus on brand building Which trends are worth paying attention to? What is Hussein's approach to dealing with algorithm changes? Who are some of Hug Digital's clients? Which tools does Hug Digital use to manage its business? Final recommendations and insights For complete show notes visit our website: What's new in Social Media Marketing? Please subscribe to the show and leave us a rating and review on iTunes.