Whisky & Commerce Episode 3 • Benny Wallington, 101 Tokens

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Whisky & Commerce with Laura Doonin

Business


Episode Notes. The best bits Frothing "So frothing is like Aussie surf slang for... Well, I think the dictionary says we're being really amped. I think that's pretty much it. But if I say someone is frothing or you're a frother, it's someone who's operating at a high energy level, and someone who inspires you to be better. So if you're having a conversation with a frother, you can get a froth transfer, and it allows you... Yeah, I call it froth state. So I was talking to Jannie Wheel about froth state into flow state, so using like frothy conversations to allow me to access flow state to go and do the things I need to do in my day. And I was like, 'Don't f*&king kill me' because he's one of the kings of flow state. He was like, totally yeah. He was telling me about how our heartbeats can sync when we're really connected with people, and we can really take on the stuff that they tell us" So My Name Would Be "My name would be Optimus Wallace [Glass?]... would be my superhero name, which is what I would come up with. It seems like a Transformer.It is Transformers, yeah, Optimus Prime is the Transformer. So Optimus Wallace. Not very original. Well hey, I thought it was. And so his superpowers, he led these good Transformers into bringing the world together, and the people, and I don't know how that directly correlates, but I like the name Optimus Wallace and I feel like my calling is to try and guide people and bring people together, collaborations. Wow." Talking To Bigger Corporates "Why am I talking to bigger corporates? Because the only way that this mindset shift happens is if the alcohol companies buy into a shift, because it's all well and good for them to say, "Drink responsibly" which I don't even know what the fuck that means, to be honest, none of us do. But if they're saying that people aren't doing that, if their brand ambassadors aren't doing that, the bartenders aren't doing that, why would the consumers listen? So it needs to be this shift, and this is why I'm going and doing the corporate workshopping and redesigning their culture which is the latest thing I'm working on. And they're saying it came, because if they don't believe in a mindful drinking message which is what I say, not 'responsible'. Because mindfulness is accountability and consideration with reflection, then that's how we're going to have a cultural shift. And it's not just the alcohol companies. It needs to be the media companies as well that make the advertising, it needs to be the companies that are pouring the drinks, and then it needs to be Google and the bigger companies of the world that take the lead." What do I want to be "What do I want to be when I grow up? I want to be someone who has guided one per cent of the world to understand their vices in a better way. I'm calling upon conscious consumption, because we all have the abilities to be conscious consumers. And we don't have to all go out there and be the best classic recycler and make sure we turn vegan and all this stuff, but what we can do is find what we're passionate about and apply conscious consumption to those areas. And what I found is by conscious consumption of alcohol for me, turns the conscious consumption of meat, conscious consumption of plastic. And it's because once you put in the structures and you understand that you can actually reach whatever that goal was, then that's how you can get a knock-on effect. So I believe that that's my calling at that moment, and that might change."