Miscellaneous
New #TeesMe podcast episode alert with Jackie Arnic of 2iron Marketing What you will hear on this episode: * A 2 Iron? Hitting the Most Pure Shot * Oh Oregon, not the Trail * “Dad, I got it”, #GirlDad #GirlDadGolf * No squad, build your own * The intimidation factor * Finding love at TopGolf * at 2 years old she will be ready to golf #babyGolf * Underutilized. Women’s Golf Scholarships * Go Device Free for Golf Rewards? New #TeesMe podcast episode alert with Jackie Arnic of 2iron Marketing Raised in Sutherlin, Oregon, Jackie began playing golf in high school with the mens golf team. Within 2 years, she formed the First Ladies golf team for her high school. Over a few years, her dream team would win the championship. She then joined the ladies golf team at the University of Montana and played all of her 4 years in college. With a passion for golf, Jackie started her career in retail jobs at several golf courses during college and right after. Jackie stepped out of the golf industry for some time and missed it. She slowly started to get more involved again by giving lessons off and on, helping out at junior golf camps, volunteering with First Tee, and at tournaments. During that time, Jackie was often trying to educate women on everything they missed out on by not going to the company or customer golf outings. She would emphasize that not feeling welcome, was not a reason to miss out. Eureka, it was at that moment Jackie saw the problem that she planned to solve. She recognized the golf industry’s inability to reach and convert interested potential golfers because they are focused on the wrong things in the communication, programs and community outreach. In 2016, 2iron Marketing was formed. ”We are having to become very innovative in how we connect and encourage millennials and younger generations to play the game. Their values are different than that of previous generations. In order to grow the game, it’s about more than the game. Its about true inclusion, benefits outside of the golf course, community, fitness, presence on social media, collaboration, networking opportunities, programs for growing families. All of these things play a factor in someone’s decision to take the interest they gained in golf from venues like Top Golf and decide to visit a real-life golf course, purchase a new set of clubs, buy those FootJoy or Ecco golf shoes. All of these things are connected but unfortunately the golf industry is not driving this narrative.”, says Jackie. 2iron Marketing is a dedicated marketing and consulting agency focused on the golf industry and the gaps businesses have in reaching their target audience. The company is dedicated to the growth of the game through strategic player development by properly positioning golf industry businesses to reach, communicate, and collaborate with their target audiences. ************************** What you need to know: LinkedIn: https://www.linkedin.com/company/2ironmarketing/ https://www.linkedin.com/in/jacki-arnic-golfmarketing/ Website: www.2ironMarketing.com IG: @2ironMarketing Products Referenced: @nextlinksgolf www.nextlinks.com @golphinforkids www.golphin.com @operation_36 www.operation36.golf ************************** https://anchor.fm/TeesMe Listen on Apple, Spotify, Google #FierceFemaleFriday #TeesMe #podcast #storiesNeedToBeTold #untoldStories #2ironMarketing #golf #TeesMeLive #TeesMeTour #StayTuned #2020 #WHM #hustlelikegaryvee @teesme.thepodcast --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app