Why brands are moving Google ad budgets to Amazon – Digital Minute 16/10/18


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Some advertisers are moving more than half of their digital advertising spend into Amazon, according to a survey of leading advertising agency executives in the US. A survey by CNN found that many agencies were seeing clients move as much as 60% of their ad budgets away from mediums such as Google search, display and programmatic, and towards Amazon – lured by a more product-focused audience, better conversion rates and Amazon’s power as a “product search engine”.