Why brands have lost out to Google’s EAT guidelines update – Digital Minute 21/08/18


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Digital Minute – the latest digital marketing news and analysis


Google updated its search quality evaluator guidelines last month, placing a greater focus on the “E-A-T” principles of expertise, authority and trust. Those new policies have already had a major impact in some key search markets. With major brands in some key niches losing visibility, we analysed at what it means for your search strategy. Digital Minute looks at what has changed, and what this could mean for search and content marketing strategy.