Business
In this episode of the Regional Roar Podcast, co-hosts Cath Fowler and Melissa Dickfos chat about how businesses can best communicate with their customers right now.We’ve both been writing a lot of copy for clients who need assistance conveying their message during the coronavirus pandemic. When the virus became a feature of our daily lives back in March, what we’ve been asked most frequently is how businesses can best do marketing right now.In this episode we cover:What people are looking to see from brands right now is a signal of humanity.Seth Godin, a best selling author and entrepreneur, said it best “People do not buy goods and services. They buy relations, stories and magic.’’When you share content right now, you’re sending the message within the context of the Coronavirus outbreak, so you need to read the room.The best marketers know you need to have a deep understanding of your audience and your company’s positioningEnsure your information people find online is up-to-date in terms of opening hours, changes in how you operate etcIf your business isn’t selling on your website now is the perfect time to start as people are looking for ease and convenienceDon’t stop marketingKeep the lines of communication open with your staffLinks mentioned in the show:Regional Roar WebsiteRegional Roar FacebookRegional Roar Instagram