Why Content Will Always Be King featuring Joe Pulizzi


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Ideas That Shape The World


This weeks episode is sponsored by Microsoft.On this weeks episode, I sit down with the Godfather of Content Marketing himself, Joe Pulizzi. Joe is the Amazon bestselling author of Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. He has founded three companies, including the Content Marketing Institute (CMI), and has launched dozens of events, including Content Marketing World.During this episode, we discuss Joe's journey of starting his business, the steps he took to sell his company for millions, what his best investments were to grow his company more quickly, and what every Entrepreneur needs to know to build a loyal audience.