Why Facebook is scrapping 5,000 ad targeting options – Digital Minute 04/09/18


Listens: 0

Digital Minute – the latest digital marketing news and analysis


As Facebook continues its efforts to clean-up its platform, and lessen its capacity to be used in divisive and damaging ways, it has announced that around 5,000 of its advanced ad targeting options will be removed as it seeks to stamp out discriminatory ad targeting. The move comes after a series of scandals for Facebook, and follows specific complaints about certain advertisers using the platform to discriminate against certain audience segments. Digital Minute looks at what has changed, and what this could mean for social advertising strategy.