Business
So why is finding your niche in business key to success. When I opened my business in March 2013, because the building work overran in terms of the building expenses, I had to find a way of getting money in quickly. So the business plan that I had written and developed was almost thrown out of the window while I scrambled together to do whatever I could to get money in. I ended up doing whatever I could to survive: Llama trekking Parties Weddings Corporate events Butchery courses Lifestyle courses Afternoon teas A café Children’s parties School educational visits Cookery school Large scale events like Christmas markets, autumn markets, Open Farm Sunday A petting farm A restaurant As a result I became very unfocused, very uncoordinated, and ended up really in a complete mess. The lessons I learnt and what I try to explain via this episode are: The need to be really clear about who is your target audience and why What market research you need to do to spot a gap in your market What is a niche How you find your niche How finding your niche in business is key to success as it makes you stand out against the competition, it gives you a focus for marketing and establishes your brand recognition.