Why should we care about our customers' feelings?

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Build Your SaaS – bootstrap in 2020

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This week Justin chats with Michele Hansen, founder of Geocodio. I got fired up about interviewing customers!  Get Michele's new book! Deploy Empathy Listen to Michele's podcast: Software Social "Empathy is a skill you can learn." Get Michele's newsletter "There's so much shame in the tech community." What are the boundaries for deploying empathy? When, and how, do we deliver critiques? Podcast: a respectful interview with a flat-earther  "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers." 31:30 – we start discussing customer interviews "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself." 42:27 – "how does empathy help businesses attract new customers, build better products?" 46:53 - "Why don't you bring Jon in on those interviews?" What should we talk about next? Twitter: @buildyoursaas, @mijustin, @mjwhansen Email us: mail@transistor.fm Thanks to our monthly supporters: Mitch Harris Kenny, Intro CRM podcast Oleg Kulyk Violette Du Geneville Take It EV podcast Ethan Gunderson Diogo Chris Willow Borja Soler Ward Sandler, Memberspace Eric Lima James Sowers (like Flowers) Travis Fischer Matt Buckley Russell Brown Evandro Sasse Pradyumna Shembekar (PD) Noah Prail Colin Gray Josh Smith Ivan Curkovic Shane Smith Austin Loveless Simon Bennett Michael Sitver Paul Jarvis and Jack Ellis,  Dan Buda  Darby Frey Samori Augusto Dave Young Brad from Canada Sammy Schuckert Mike Walker Adam DuVander Dave Giunta (JOOnta) Kyle Fox GetRewardful.com ★ Support this podcast on Patreon ★