Business
Looking for the biggest possible “bang” for your social media, video marketing time & money? One word: TikTok! It’s not just for kids. With the pandemic, more and more businesses are finding that—not only are adults spending time on TikTok—it has distinct advantages for business marketing. Who knew? In this special edition, “mini-webinar” episode of Video Mojo, video below, I spell out four solid reasons why TikTok is heads and shoulders above other social media marketing platforms. (And the fact that TikTok is “all video, all the time” is not even one of them.) Despite the fact that many marketers don’t take it seriously, in many ways, TikTok represents the future of social media communications and video marketing in particular. And, it’s also a strategic fact that you can gain more visibility on TikTok faster, in an organic way, than on any other social media platform. The value for your future in marketing and the visibility opportunity are just TWO of the reasons that TikTok is an important business marketing opportunity. Don’t miss this video: It might be some of the most valuable and actionable social media marketing insights that you will hear this year. Just sayin’. ;) Video Mojo welcomes your questions and comments in real time during Video Mojo LIVE! which streams on Fridays at 10am PT / 1pm ET on our YouTube channel: http://www.youtube.com/jonleland and via our Facebook Page: http://www.facebook.com/combridges.fb/live Please mark your calendar and join us. IN THIS EPISODE Time markers/Table of contents: Tee it up – Video is a Language: 2:44 Collaborative Conversation – Mini-Webinar on TikTok: 5:25 Community Campfire – Your Questions: 14:47 Lucious Links – Throughout, Plus Free Email Course: 19:00 Four Reasons Why TikTok is Important for Business Marketing: 1. A Creation-Communication Skill with Lasting Value: Gary Vaynerchuk on Why TikTok Matters: https://www.youtube.com/watch?v=SjN3pQT6lnY 2. An Algorithm in a Class by Itself: Scott Galloway on algorithm “signal liquidity”: https://twitter.com/profgalloway/status/1309275991110451201?s=20 3. An Exceptional Opportunity for Visibility: Web marketer who swears by TikTok: https://www.tiktok.com/@maryannedamarzo/video/6865367741621341445?lang=en 4. A Media Environment Where Your Humanity Can Shine: Sherwin-Williams Paint Enthusiast Gets Fired & Hired: - https://adage.com/article/digital/fired-sherwin-williams-paint-enthusiast-and-tiktok-star-joins-rival-firm-develop-new-paints/2296991 - https://www.buzzfeednews.com/article/tanyachen/college-student-behind-a-massively-popular-paint-mixing LUSCIOUS LINKS: Gary Vaynerchuk on the organic reach and low ad costs (like LinkedIn), and the importance of learning a new skill, i.e. the language of social video: https://youtu.be/dyjRY6gzLyo Scott Galloway & Kara Swisher on Pivot podcast: https://podcasts.apple.com/us/podcast/pivot/id1073226719 Don’t Make Ads, Make TikToks: https://newsroom.tiktok.com/en-us/introducing-tiktokfor-business A Quick Guide to TikTok Marketing for Small Businesses — GoDaddy Blog: https://www.godaddy.com/garage/garage-quick-guide-to-tiktok-marketing/ I’d love to hear from you with any feedback, suggestions, or reviews. Please join us and/or post a review or comment via any of the links on this page: https://play.combridges.com/ Thanks --- Send in a voice message: https://anchor.fm/video-mojo/message